The Riviera Nayarit is in the headlines again, thanks to a visit from Chris Evans: the famous “Captain America” from the Marvel Universe is filming a new series for a streaming platform in the destination. Evans is also the series’ executive producer.
The news that “Captain America” was in Mexico’s Pacific Treasure began circulating this Wednesday on social media. It was quickly picked up by local journalists and later confirmed by the Riviera Nayarit Convention and Visitors Bureau (CVB).
Over the course of more than a week the production took full advantage of the destination’s beautiful natural scenery and luxurious hotel infrastructure for its shoots, which also included extras from the local community.
According to The Hollywood Reporter, the series “Defending Jacob”—developed by Mark Bomback and directed by Morten Tyldum—consists of 8 episodes and is based on the homonymous novel published in 2012 by William Landay. Although there’s no date set for the premiere, it’s rumored to be by end of year.
Chris Evans has become a world-class star thanks to his role as “Captain America” in the Marvel series. The character has its own film trilogy including: "Captain America: The First Avenger" (2011), "Captain America: The Winter Soldier" (2014), and "Captain America: Civil War" (2016).
Though “Captain America” has appeared in cameos and small roles in other Marvel films, he’s one of the main characters in the Avenger movies, which feature several superheroes from the comic book universe.
Promotion for the destination
Marc Murphy, director of the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB), said the hosting of movie productions, television series, and, more recently, a streaming platform, equals prime publicity for the destination.
The CVB, he added, offers a series of services and facilities to producers and directors interested in filming their next movie, series, or documentary in the destination.
“The Riviera Nayarit’s natural scenery is spectacular and has been the perfect stage for more than one feature film and a great location for shooting photos and commercials; the scenery itself becomes a character,” he said.
Over a hundred movies, including the well-known “Beverly Hills Chihuahua,” “Limitless,” and “Elysium;” programming from top stations including Univision, Telemundo, Televisa, TV Azteca, Canal 40, BBC, The Discovery Channel, National Geographic, MTV, NHK Japan, ESPN, and Redneck Island Reality Show; plus a long list of music videos and TV commercials have been filmed in the Riviera Nayarit.
The arrival of celebrities to Mexico’s Pacific Treasure brings the destination hundreds of thousands of media impressions, which reinforces the promotional efforts to position the destination on the world stage implemented by the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB), with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).