The Riviera Nayarit keeps a high profile in Mexico’s northeast region with promotional efforts

December 16, 2020
Posted by: Adeprotur

The Riviera Nayarit presented its tourism offer to 70 top travel agents, meeting planners, and wedding planners in Monterrey’s metropolitan area during two of its traditional promotional events. The goal is to reinforce the destination’s presence in the northeastern region of Mexico. Both events were held in San Pedro Garza García, one of the wealthiest municipalities in Latin America.

These actions were coordinated by the Riviera Nayarit Convention and Visitors Bureau with the support of its top commercial allies in that region, including wholesaler Imacop and airlines Volaris and Viva Aerobus.

A number of the destination’s hotels also lent their valuable support, including Decameron, Grand Velas Riviera Nayarit, Iberostar Playa Mita, Maraica San Pancho, Marival Resorts, Occidental Nuevo Vallarta, and RIU.

The Riviera Nayarit, a favorite beach destination

In addition to the pre-programmed events, the team visited the Imacop Monterrey offices, where they worked with five travel and reservations agents. The agents mentioned the Riviera Nayarit is among the top three favorite beach destinations for the people of Monterrey, thanks to the good air connectivity in place.

On their end, representatives from Volaris and Viva Aerobus commented that flights to the Puerto Vallarta/Riviera Nayarit region have reported excellent occupancy over the past month. Likewise, the hotel sales executives highlighted that Monterrey has become one of the top cities of origin for tourists, especially for the luxury segment.

“This has been an atypical year: the domestic market that normally would be heading to Europe, the United States, and Canada during this period is now reserving hotel stays in the Riviera Nayarit,” said Marc Murphy, managing director of the Riviera Nayarit CVB. “On the other hand, travel agents who were focused on a very specific segment are now seeking to diversify and take advantage of new products.”


Volaris has two weekly flights to PVR on Thursdays and Sundays. Viva Aerobus has daily flights with nine frequencies per week.

Remember, the Riviera Nayarit is a safe destination. Hotels, restaurants, and tourist establishments are following all the health protocols established by the Federal Government’s Ministry of Health and operating at the allowed capacities. Access to the beaches is limited. Be a responsible tourist: wear your mask and keep your distance.

We’re ready!

The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) work together to promote the region with the support of the Government of the State of Nayarit through its Tourism Promotion Trust (Fiprotur).