This tourism segment generates significant revenue and promotes a positive image of the destination both nationally and internationally.
The Riviera Nayarit’s natural settings and hotel infrastructure are so spectacular that they have played a starring role in important film productions, giving the destination a high profile by showcasing the natural beauty and the significant historical and cultural heritage of the state of Nayarit.
During July and August, six Mexican production companies were here to film everything from commercials and video clips to scenes from a reality show, generating an economic spillover of close to 150 million pesos. These benefits are passed on to industry suppliers who offer lodging, food, catering, and transportation.
Jesús Carmona, president of the Riviera Nayarit Convention and Visitors Bureau (CVB) and the Banderas Bay Hotel and Motel Association, said that attracting film productions, television series, and, more recently, streaming platforms, is vital for the Destination. In addition to the media impact, they also generate an excellent economic benefit.
He added that part of the CVB’s promotional work is to ensure productions choose the Riviera Nayarit. Together with the AHMBB and the Government of the State of Nayarit, the CVB works to provide all the facilities required to process the necessary permits.
Bachelor in Paradise, one of the most successful reality shows on American television, returned to the Riviera Nayarit to film scenes for its seventh season at Sayulita and Canalán Beach in El Monteón. The production crew, approximately 250 people, stayed at a hotel in Punta de Mita, generating about 146 million pesos for the Destination.
The TV series premiered last August 16 and aired on Mondays and Tuesdays on ABC, one of the four largest networks in the United States. Its ABC.com website registers more than 77 million unique monthly visits, with 2.4 billion page views per month.
For more information: https://abc.com/shows/bachelor-in-paradise
Televisa was in the Riviera Nayarit from August 18 to 21 to scout locations to film scenes for a soap opera. The production team toured the municipalities of Bahía de Banderas and Compostela in search of the perfect location: they finally chose the beautiful beaches of Lo de Marcos (Bahía de Banderas). The group, led by Ignacio Sada, stayed for more than a week, generating an economic revenue of 800 thousand pesos.
The new show is a remake of the 1978 soap opera Viviana and boasts a top-notch cast, including Alejandra Robles Gil, Brandon Peniche, and Danilo Carrera. Ernesto Laguardia, Anette Michel, and Bárbara Islas round out the cast. The premiere has been confirmed for October 11 on Canal de Estrellas at 4:30 pm.
Last July, the Mexican Spanish pop-rock band, Maná, visited the Riviera Nayarit to film scenes for the official video of their new single, a version of their classic hit “El Reloj Cucú.” The latest version features the singer Mabel. In early September, the single and official video for “El Reloj Cucú” was released on all digital platforms.
Click here for the video: https://www.youtube.com/watch?v=SeyzqKSVL9M
Maná is considered the Latin group with the most successful tours of all time. During their 35-year career, the group from Guadalajara, Jalisco, formed by Fher Olvera, Alex González, Sergio Vallín, and Juan Calleros, has remained relevant. Their music has been released in more than 40 countries and has sold more than 40 million albums worldwide. Among the band’s most popular hits is “En el muelle de San Blas,” inspired by the legend of Rebeca Méndez, a woman from the port of San Blas.
The German series Ranchweek recorded scenes in the Destination from August 7 to 11, generating 500 thousand pesos. The feature film “Piensa en Regresar” was also recorded here from July 21 to August 28. Last but not least, automaker Toyota filmed a commercial on the beautiful beaches of Malpaso and Destiladeras. The production crew stayed at a hotel in Punta de Mita and generated approximately 1 million pesos in revenue.
The Riviera Nayarit is a safe destination. Our hotels, restaurants, and tourist establishments follow all the health protocols established by the Federal Government’s Ministry of Health and operate at the allowed capacities. Access to the beaches is limited. Be a responsible tourist: wear your mask and keep your distance.