The Riviera Nayarit registered an increase of 3.5% in the number of international visitors from January through June 2019 with respect to the same time period in 2018, according to statistics emitted by the Riviera Nayarit Convention and Visitors Bureau’s Barometer.
The increase has been steady, though with less impetus than the previous two years. The number of foreign visitors in the first six months of the year reached 417,101 versus 402,977 in 2018. The number of domestic visitors reached 804,838.
The same report states the average hotel occupancy was at 82.36% with an average nightly rate of $4,092.93 MXN for 5.84 nights with 2.44 guests per room.
The data also reveals the total economic spillover generated was $933,222,618 USD, of which $734,136,464 USD were spent by international tourists; the percentage was equal to that of 2018. The economic spillover generated by national tourists was $199,086,154 USD.
The statistics suggest a reduction in the seasonality in the region, with a substantial improvement for the sector outside traditional high seasons. In other words, “slow” periods—such as those following Easter, Holy Week, and especially the period immediately following summer vacation—have seen an uptick in recent years.
“Every percentage point that shows an increase—no matter how small—is a reflection of the great work being put in by the CVB,” said Marc Murphy, managing director of the Bahía de Banderas Hotel and Motel Association (AHMBB) and the Riviera Nayarit CVB. “We will continue with the strategic promotion of the destination, seeking areas of opportunity, and consolidating new markets in order to increase the number of tourists.”
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The top countries of origin for tourists to the Riviera Nayarit continue to be the United States (53%), Canada (41%), and England (4%).
The top Latin American cities of origin for tourists to the area during the first semester were Bogota, Buenos Aires, Lima, Santiago de Chile, Medellin, Panama, and Sao Paulo, thanks to the increase in connectivity with the Copa Airlines via the Hub of the Americas.
Note: The average currency exchange rate for the first semester: 19.17 MXN.
The Riviera Nayarit Convention and Visitors Bureau (CVB) and the Bahía de Banderas Hotel and Motel Association (AHMBB) reaffirm their commitment to the strategic promotion of the destination, pursuing opportunities, and consolidating new markets to increase the number of incoming tourists with the support of the Government of the State of Nayarit via the Tourism Promotion Trust (Fiprotur).