For José Martin Puebla Ontiveros, President of the Chamber of Commerce, Services and Tourism of Puerto Vallarta, it's clear that the economic benefits generated by timeshare visitors as compared to hotel visitors are because the regular tourist's average length of stay is 3.5 days while that of timeshare is a week.
Furthermore, hotel visitors are more and more frequently using all-inclusive packages, reducing their outings to dine in the city. In exchange, the timeshare visitor goes out to consume meals in restaurants or purchases food and cooks in their room.
70 to 80% of timeshare tourists are new to Puerto Vallarta, that is, they are travelers who invest in a membership in some other place in the world, but thanks to the exchange system (which offers a great deal of flexibility) they have decided to come to Puerto Vallarta. In this case, we should do all that is necessary to make certain the traveler comes back.
Additionally, the exchange also works with the cruise ships; there are those who purchase a timeshare membership in any city and can at any time opt for not going to a destination but rather take a cruise. These strategies are valid and used by the industry to diversify and make their offering flexible.
This makes it very competitive not only with traditional hotel industry, but also with real estate because it's not the same purchasing a property as a timeshare. Boredom can settle in after visiting the same destination 20 to 30 years and timeshare can offer the option of visiting other destinations around the world.
Of course, just as with the modernization of any other industry, there are challenges. The locations must be ample, comfortable and inviting. This industry brings in millions of dollars worldwide, and Mexico produces an important amount of that, as does Puerto Vallarta. Just like the restructuring of large companies, timeshare also has the opportunity to professionalize.
We are seeing favorable results
The entire world travels and the world is touristic. Everything depends on the opportunities, the virtues of the contract and how they are sold. The business merchants see timeshare positively because it is noble, it brings in a lot of money to the destination and everything that brings well earned money to Puerto Vallarta is welcome.
As long as Puerto Vallarta has no other source of income other than tourism, we will be dependent on visitors and should be very aware of the kind of service we provide. For example, we need to invest in our infrastructure of roads because we promote a destination at the international level, therefore it is necessary to keep our house tidy, neat and modernized because that is what the visitors prefer.
Learn more about timeshare and its advantages.