Mexico has positioned itself as the second highest country in global sales of vacation club memberships, second only to the United States, emphasized Rosario Rodríguez, President of the Mexican Association of Tourist Developers (AMDETUR).
She added that in terms of vacation ownership memberships, in 2022, there were revenues of $5.5 billion, a 20 percent increase. For this year, 2023, they estimate that the sector will further expand by another 10 percent.
In a statement, Rodríguez pointed out that "the market is on the rise and has shown a trend of recovery, where the vacation ownership segment plays an important role."
70% of vacation ownership buyers are Americans
She indicated that after the pandemic, following "challenging years," it is expected that 2023 will be a year of consolidation for Mexican tourism, in which progress will continue as in 2022 when vacation ownership generated a 12 percent profit compared to 2019.
However, she considered it important to continue promoting tourism internationally for further growth, as positioning Mexico's image is a priority in order to make the most of the country's diverse destinations.
This is particularly important because more than 70 percent of buyers of vacation ownership options are based in the United States, which could classify the sector as part of the export industries.
Tourists who enjoy acquiring memberships, she said, "are customers who travel to Mexico, make purchases, and become repeat customers, as they realize the excellent facilities and services that the Mexican resorts offer, as well as the great service orientation we Mexicans have."
Furthermore, Rosario Rodríguez reiterated that the vacation ownership sector encourages constant tourism, as the ability to choose the most convenient time for a vacation is a key factor in promoting our various destinations, especially in the international tourism sector."
Source: El Heraldo de México https://heraldodemexico.com.mx/economia/2023/7/24/mexico-el-segundo-pais-en-ventas-de-membresias-de-propiedad-vacacional-amdetur-524746.html