Vacation properties had an average occupancy of up to 35% in various hotels located in the main destinations of Mexico during the high season. In 2022, the industry recorded revenues of $5.5 billion.
In recent years, Mexico has positioned itself at sixth in yearly tourist arrivals, according to the World Tourism Organization. However, this year with the regulation of global travel, the country faces the challenge of consolidating itself as an attractive destination for international tourism while maintaining the interest of domestic tourists.
Hence the importance of the Mexican tourism sector having diverse options within the industry, such as vacation ownership, endorsing its leadership in world tourism, emphasized the Mexican Association of Tourism Developers (Amdetur).
On this World Tourism Day (September 27), the Association pointed out that so far this year, one of the main drivers of the industry's growth is having differentiating offers of destinations and property types, such as vacation ownership, travel clubs or hotels.
In the first seven months of 2023 alone, Mexico registered an income of around 18.2 billion dollars (mdd) from international travelers and today the industry represents around 10% of the national Gross Domestic Product (GDP), according to the Center for Research and Competitiveness Anahuac Tourism (Cicotur),
As for Mexico’s main markets for international travelers, today they are the United States, Canada, Colombia and the United Kingdom, according to the Ministry of Tourism (Sectur).
For Amdetur, these numbers are possible thanks to the loyalty generated by vacation ownership, where membership owners have consistently been the first to return to vacation after challenging seasons.
“Many hotels in the main destinations in Mexico have been between 15% and 35% occupancy during peak periods thanks to vacation ownership. Today we have the task of maintaining the momentum of recent years hand in hand with this hybrid offer and the industry's effort to position Mexico as an attractive tourist destination nationally and internationally,” commented Rosario Rodríguez, president of Amdetur.
Likewise, the association pointed out the importance of the main leaders of the Mexican tourism industry providing vacationers with a hybrid hotel and vacation ownership offer.
And, in recent years, Mexico has also positioned itself as one of the world leaders in the vacation ownership segment. In 2022, the industry recorded revenues of $5.5 billion, which represented a growth of 20% compared to the previous year.
“The Mexican market is incredibly strong and resilient, and today we have every opportunity to confirm our position as leaders. We can see the potential in our country in the development of destinations such as Los Cabos or Nuevo Vallarta, which exemplify what the country has to offer tourists from all markets,” said the general director of Grupo Royal Holiday.
Today Mexico is the second country in sales of vacation club memberships worldwide, behind the United States, and concentrates more than a third of the vacation property developments in Latin America according to the RCI organization.